Six Reasons to Work with Us

What We Do - Sweetspot Communications (2)
  • More than 25 years of sports media experience
  • Delivered PR for The Professional Golfers’ Association
  • Major tournament PR including: The Ryder Cup, FIFA World Cup, Wimbledon Championships, the Premier League, European Tour golf
  • Tournament and event Press Office management
  • Chartered Institute of Public Relations member and Accredited PR Practitioner status
  • Cross sector PR experience including travel, lifestyle, start-up, tech and business media


At Sweetspot Communications we use our knowledge and expertise to deliver impactful PR for padel.

We take time to understand your goals, your audience and your communication needs to align PR activities.

Working with us you will see tangible results that enhance your reputation, increase awareness, build trust in your business, and help it grow.

What We Do - Sweetspot Communications (1)


Lee McLaughlan, Sweetspot Communications founder

Lee is the founder of Sweetspot Communications, a qualified senior UK journalist and a CIPR Accredited PR Practitioner.

With a lifelong passion for sport, Lee has worked as a sports journalist in both radio and newspapers.

He has a wealth of experience of working at professional sports events and with leading players, coaches and managers.

He also has vast PR knowledge having worked for the PGA. He helped grow the game and worked with a range of stakeholders.

A skilled media operator, Lee brings tenacity, drive and professionalism to consistently deliver high performance PR to all clients.